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Website Terms of Use

The terms governing use of the ApexIQ WinCommand™ public website.

Effective: 14 June 2026

Last reviewed: 14 June 2026

1. Who we are

This website is operated by Apex Edge Sales Engineering Limited.

Field Details
Legal name Apex Edge Sales Engineering Limited
Company number 15821626
Registered office 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom
General enquiries contact@apexedgesalesengineering.com
Legal notices legal@apexedgesalesengineering.com
Privacy and cookies privacy@apexedgesalesengineering.com
Security reports security@apexedgesalesengineering.com
Support support@apexedgesalesengineering.com
Billing billing@apexedgesalesengineering.com

2. What these terms cover

These terms apply to use of the public website operated by Apex Edge Sales Engineering Limited.

They cover:

  • browsing the public pages;
  • reading product and service information;
  • starting a free trial or signing in to an account;
  • reading the legal documents;
  • contacting Apex Edge Sales Engineering Limited using the published email addresses.

They do not govern paid use of ApexIQ WinCommand™. Paid subscriptions are governed by the Online Subscription Terms, any applicable Order Form, and other incorporated documents.

3. Business audience

The website, ApexIQ WinCommand™, and related materials are intended for business and professional audiences. They are not intended for consumer use.

Website visitors should not rely on website content for personal, consumer, legal, financial, tax, accounting, procurement, security, privacy, or compliance advice.

4. Website access

Apex Edge Sales Engineering Limited may make the website available, change it, suspend it, or withdraw it at any time.

Apex Edge Sales Engineering Limited does not guarantee that the website will be available at all times, uninterrupted, error-free, secure, free from bugs or defects, or compatible with every browser, device, or system.

Apex Edge Sales Engineering Limited may restrict access to the website where necessary for security, maintenance, legal, operational, supplier, or business reasons.

5. Website content

Website content is provided for general information only. It may include product descriptions, feature descriptions, and service descriptions.

Website content may change without notice. Apex Edge Sales Engineering Limited does not guarantee that website content is complete, accurate, current, suitable, or free from error.

6. Product information

Website content may describe ApexIQ WinCommand™ and its WinIndex, WinEdge, and WinScore modules.

Unless expressly stated in a signed Order Form or approved subscription terms:

  • website content is not a binding service commitment;
  • roadmap items are not guaranteed;
  • future features are not guaranteed;
  • beta, preview, pilot, or early-access features may change or be withdrawn;
  • screenshots, diagrams, examples, and descriptions may be illustrative only.

The Service Description and applicable subscription terms govern the actual scope of the service.

7. No outcome guarantees

Website content must not be interpreted as a guarantee that ApexIQ WinCommand™ will produce any particular business result.

ApexIQ WinCommand™ does not guarantee a Technical Win, a signed customer contract, increased revenue, improved forecast accuracy, procurement approval, security approval, legal approval, privacy compliance, sales performance improvement, or commercial success.

Subscribers and users remain responsible for their own judgement, review, decisions, and customer commitments.

8. No professional advice

Website content is not professional advice. It is not legal advice, security advice, privacy advice, procurement advice, financial advice, tax advice, accounting advice, compliance advice, employment advice, investment advice, or regulated advice.

Visitors should obtain appropriate professional advice before acting on matters that require specialist judgement.

9. Account sign-up and enquiries

The public pages let visitors start a free trial or sign in to an account, and list published email addresses for contact, support, security, and sales enquiries. They do not provide other web forms, downloadable materials, a newsletter, or a waitlist.

Visitors must provide accurate information and must not submit unlawful, misleading, malicious, confidential, or unauthorised information.

Visitors must not submit passwords, secrets, private keys, API keys, payment card data, special category personal data, criminal offence data, children's data, or other Restricted Data when creating an account or contacting Apex Edge Sales Engineering Limited.

10. Accounts and subscriptions

If a visitor creates an account, starts a trial, or purchases a subscription, additional terms apply. These may include the Trial Terms, the Online Subscription Terms, any Order Form, the Data Processing Agreement, the Acceptable Use Policy, the Service Description, the Product Privacy Notice, and the Cookie Notice.

The visitor or subscriber is responsible for reading and accepting the applicable terms before using ApexIQ WinCommand™.

11. Acceptable website use

Visitors must not misuse the website.

Visitors must not:

  1. use the website unlawfully;
  2. attempt unauthorised access;
  3. interfere with website operation;
  4. introduce malware, viruses, or harmful code;
  5. scrape, crawl, copy, or extract website content without permission;
  6. overload or attack the website;
  7. bypass security controls;
  8. reverse engineer website functionality;
  9. submit false, misleading, or fraudulent information;
  10. impersonate another person or organisation;
  11. infringe intellectual property rights;
  12. use website content to build, train, or improve a competing product or service;
  13. use website features to send spam, malicious content, or unlawful material.

Suspected security issues or vulnerability concerns should be reported to security@apexedgesalesengineering.com.

12. Intellectual property

The website and its content are owned by Apex Edge Sales Engineering Limited or its licensors.

This includes text, graphics, layouts, product names, trade marks, logos, frameworks, templates, product descriptions, diagrams, screenshots, user interface examples, Sales Engineering methods, ApexIQ structures, documentation, and source code and design elements.

Visitors may view website content for internal business evaluation only. Visitors must not copy, reproduce, modify, distribute, publish, sell, license, scrape, extract, or commercially exploit website content without prior written permission.

13. Trade marks

"Apex Edge Sales Engineering", "ApexIQ", and "ApexIQ WinCommand™" are names, brands, marks, or product identifiers of Apex Edge Sales Engineering Limited.

Visitors must not use those names, marks, logos, or branding without prior written permission. All third-party trade marks are the property of their respective owners.

14. Links to other websites

The website may contain links to third-party websites or services. Third-party websites are not controlled by Apex Edge Sales Engineering Limited.

Apex Edge Sales Engineering Limited is not responsible for third-party websites, content, privacy practices, security, availability, products, services, or terms. Visitors should review the relevant third-party terms and privacy notices before using third-party websites or services.

15. Links to our website

Visitors may link to public website pages in a fair and lawful way that does not damage or take advantage of Apex Edge Sales Engineering Limited's reputation.

Visitors must not:

  • suggest endorsement where none exists;
  • misrepresent their relationship with Apex Edge Sales Engineering Limited;
  • frame the website without permission;
  • link from unlawful, misleading, harmful, defamatory, discriminatory, or infringing content;
  • use Apex Edge Sales Engineering Limited branding without permission.

Apex Edge Sales Engineering Limited may require any link to be removed.

16. Security

Apex Edge Sales Engineering Limited takes reasonable steps to protect the website.

Visitors are responsible for using appropriate security measures when accessing the website, including secure devices, browsers, networks, and credentials.

Visitors must not attempt to test, scan, probe, or compromise the website without prior written permission. Security reports should be sent to security@apexedgesalesengineering.com.

17. Privacy and cookies

Apex Edge Sales Engineering Limited handles personal data in accordance with its Product Privacy Notice and related privacy documentation.

The website may use cookies or similar technologies. Cookie use is explained in the Cookie Notice.

Privacy, cookie, and data rights questions should be sent to privacy@apexedgesalesengineering.com.

18. Information you submit

When a visitor creates an account, starts a trial, or contacts Apex Edge Sales Engineering Limited using the published email addresses, they confirm that:

  1. they have the right to submit the information;
  2. it is accurate and lawful;
  3. it does not infringe third-party rights;
  4. it does not contain Restricted Data unless expressly requested and approved;
  5. Apex Edge Sales Engineering Limited may use it to respond to the enquiry, administer the account, or operate its business.

Visitors remain responsible for the information they submit.

19. Restricted Data

Visitors must not submit Restricted Data through the public website unless Apex Edge Sales Engineering Limited expressly requests it in writing.

Restricted Data includes:

  • special category personal data;
  • criminal offence data;
  • children's data;
  • raw payment card information;
  • passwords, secrets, private keys, API keys, or access tokens;
  • production customer data unrelated to Sales Engineering deal execution;
  • highly confidential security vulnerability information;
  • unlawful, infringing, defamatory, discriminatory, malicious, or harmful content;
  • information the visitor is not authorised to disclose.

20. Disclaimer

The website is provided on an "as is" and "as available" basis.

To the maximum extent permitted by law, Apex Edge Sales Engineering Limited excludes warranties, representations, conditions, and guarantees not expressly stated in these terms.

Apex Edge Sales Engineering Limited does not warrant that the website or website content will be accurate, complete, current, uninterrupted, secure, error-free, or suitable for any particular purpose.

21. Liability

Nothing in these terms excludes or limits liability that cannot be excluded or limited under applicable law, including liability for death or personal injury caused by negligence and for fraud or fraudulent misrepresentation.

Subject to that, and to the maximum extent permitted by law, Apex Edge Sales Engineering Limited is not liable for any loss or damage arising from:

  • reliance on website content;
  • website unavailability;
  • website errors;
  • inaccurate or outdated content;
  • third-party websites;
  • visitor misuse;
  • security events outside Apex Edge Sales Engineering Limited's reasonable control;
  • business interruption;
  • loss of profit;
  • loss of revenue;
  • loss of goodwill;
  • loss of data;
  • indirect or consequential loss.

22. Suspension or blocking

Apex Edge Sales Engineering Limited may suspend, block, restrict, or terminate access to the website where it reasonably believes that:

  • a visitor has breached these terms;
  • access creates a security risk;
  • access creates legal, supplier, operational, or reputational risk;
  • the website is being misused;
  • the visitor is using automated scraping or extraction;
  • the visitor is attempting unauthorised access;
  • blocking is required by law, regulator, court order, supplier requirement, or security need.

23. Changes to these terms

Apex Edge Sales Engineering Limited may update these Website Terms of Use from time to time.

Updated terms will apply from the effective date stated on the website. Visitors should review the terms regularly.

Continued use of the website after updated terms take effect may constitute acceptance of the updated terms where permitted by law.

24. Governing law and jurisdiction

These Website Terms of Use and any dispute or claim arising out of or in connection with them are governed by the laws of England and Wales.

The courts of England and Wales have exclusive jurisdiction, except that Apex Edge Sales Engineering Limited may seek injunctive or equitable relief in any court of competent jurisdiction to protect its intellectual property, Confidential Information, systems, or security.

25. Contact points

Purpose Email
General enquiries contact@apexedgesalesengineering.com
Legal notices and contractual correspondence legal@apexedgesalesengineering.com
Billing, invoices, VAT, refunds, payment, and purchase orders billing@apexedgesalesengineering.com
Product support support@apexedgesalesengineering.com
Privacy, cookies, and data rights privacy@apexedgesalesengineering.com
Security reports and vulnerability concerns security@apexedgesalesengineering.com