Online Subscription Terms

These Online Subscription Terms are for business-to-business subscribers only. They are not intended for, and ApexIQ WinCommand™ is not offered to, consumers.

1. Who these terms apply to

These Online Subscription Terms apply where a subscriber purchases or manages an ApexIQ WinCommand™ subscription through an online checkout, account page, payment link, Stripe Customer Portal, or other self-serve subscription process.

They apply between:

Apex Edge Sales Engineering Limited, a company registered in England and Wales with company number 15821626, whose registered office is at 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom; and

the business, organisation, company, partnership, or other legal entity subscribing to ApexIQ WinCommand™.

The individual accepting these terms confirms that they are authorised to bind the subscriber.

2. Business use only

ApexIQ WinCommand™ is provided for business and professional use only.

By subscribing online, the subscriber confirms that:

1. it is acting in the course of business;
2. it is not subscribing as a consumer;
3. the person accepting these terms has authority to bind the subscriber;
4. the subscription is for internal business use by the subscriber and its authorised users.

Consumer subscriptions are not permitted.

3. Agreement structure

The online subscription is governed by:

• these Online Subscription Terms;
• the Service Description;
• the Acceptable Use Policy;
• the Data Processing Agreement, where applicable;
• the Product Privacy Notice;
• the Cookie Notice;
• the Trial Terms, where applicable;
• any checkout terms, plan details, order summary, or account notice shown during purchase.

If there is a conflict, the order of precedence is:

1. any signed Order Form or negotiated written agreement;
2. the online checkout order summary;
3. these Online Subscription Terms;
4. the Data Processing Agreement, for data processing issues;
5. the Acceptable Use Policy;
6. the Service Description;
7. the Trial Terms, for trial issues;
8. the Product Privacy Notice and Cookie Notice.

4. The service

ApexIQ WinCommand™ is a subscription software service that helps Sales Engineering teams run stage-by-stage deal execution with clearer coaching, artefact creation, proof capture, and inspection rhythm.

It is a system of action for Sales Engineering deal execution. The subscriber's CRM remains the subscriber's system of record.

ApexIQ WinCommand™ may support:

• stage-by-stage deal execution;
• Sales Engineering coaching;
• opportunity inspection;
• discovery and qualification artefacts;
• proof and validation records;
• Technical Win tracking;
• risk and blocker visibility;
• handoff readiness;
• subscriber-generated reports, summaries, templates, and exports;
• internal deal review rhythm.

ApexIQ WinCommand™ does not guarantee:

• a Technical Win;
• a signed customer contract;
• increased revenue;
• improved forecast accuracy;
• procurement approval;
• legal compliance;
• security approval;
• privacy compliance;
• commercial success.

5. Account creation and access

The subscriber must provide accurate account, organisation, billing, and contact information.

The subscriber is responsible for:

1. managing authorised users;
2. removing users who should no longer have access;
3. keeping sign-in credentials secure;
4. ensuring users comply with the Agreement;
5. ensuring account administrators are authorised;
6. maintaining accurate billing and legal contact details;
7. ensuring only approved business users access the service.

Apex Edge Sales Engineering Limited may suspend or restrict access where account information is inaccurate, payment fails, a security risk arises, misuse occurs, or the Agreement is breached.

6. Authorised users

Access may be provided to subscriber administrators, Sales Engineering leaders, Sales Engineers, Account Executives, executive viewers, and other authorised subscriber users.

Guest or external users may be permitted only where supported by the product and subject to any domain, role, or access restrictions. Guest or external users are limited to users with the same email domain as the subscriber tenant unless otherwise agreed in writing.

The subscriber is responsible for all activity under its accounts and users.

7. Subscription basis

Unless otherwise stated in checkout or an Order Form, subscriptions are provided on a per organisation basis.

The subscription may be limited by plan, workspace, tenant, authorised domain, user count, features, usage, export rights, support level, subscription term, territory, or other limits shown during checkout.

Apex Edge Sales Engineering Limited may enforce plan limits technically or contractually.

8. Subscription term

Unless otherwise stated during checkout or in an Order Form:

• the minimum subscription term is 3 months;
• subscriptions may be billed monthly or annually depending on the selected plan;
• subscriptions renew automatically unless cancelled or not renewed in accordance with these terms.

The subscription begins when Apex Edge Sales Engineering Limited confirms the paid subscription, activates paid access, or the subscriber completes the checkout process, whichever applies first.

9. Free trials

Apex Edge Sales Engineering Limited may offer a 14-day free trial. A payment card is not required for the standard free trial unless expressly stated.

Free trial access does not automatically convert into a paid subscription. A paid subscription begins only where the subscriber:

1. selects a paid plan;
2. completes the approved checkout or contracting process;
3. provides required billing information;
4. accepts the applicable paid subscription terms;
5. receives paid subscription access or confirmation.

Trial use is governed by the Trial Terms.

10. Fees

The subscriber must pay the fees shown during checkout, in an Order Form, or in the applicable plan description.

Fees may be based on organisation plan, subscription tier, billing frequency, number of workspaces, number of authorised users, additional features, add-ons, support level, usage, or other commercial terms shown during checkout.

All fees are exclusive of taxes unless expressly stated otherwise.

Apex Edge Sales Engineering Limited may change plan pricing for future renewal terms or future purchases by giving notice through the account, website, email, checkout flow, or another reasonable method.

11. Payment

Payments may be processed through Stripe or another approved payment provider.

The subscriber authorises Apex Edge Sales Engineering Limited and its payment provider to charge the selected payment method for subscription fees, renewal fees, applicable taxes, approved add-ons, and other charges accepted by the subscriber.

The subscriber must keep payment details accurate and up to date. Apex Edge Sales Engineering Limited does not receive raw payment card data where payment card processing is handled by Stripe.

Billing, invoice, VAT, refund, payment, and purchase order questions should be sent to billing@apexedgesalesengineering.com.

12. Taxes

Fees are exclusive of VAT, sales tax, use tax, withholding tax, duties, levies, and other applicable taxes unless expressly stated otherwise.

The subscriber is responsible for applicable taxes, except taxes based on Apex Edge Sales Engineering Limited's income.

13. Invoices

Invoices, receipts, or payment confirmations may be issued through Stripe, email, account settings, or another approved billing process.

The subscriber is responsible for downloading and retaining invoices and receipts where made available.

Invoice, purchase order, VAT, payment method, billing contact, and payment status questions should be sent to billing@apexedgesalesengineering.com. Formal contractual payment disputes or legal notices should be sent to legal@apexedgesalesengineering.com.

14. Failed payments

If payment fails, Apex Edge Sales Engineering Limited may retry the payment method, request updated payment information, send payment reminders, restrict access, suspend the workspace, downgrade access, terminate the subscription, or refer the matter for collection or legal action where appropriate.

Apex Edge Sales Engineering Limited may suspend access for non-payment. The subscriber remains responsible for all unpaid fees.

Failed payment and payment restoration questions should be sent to billing@apexedgesalesengineering.com.

15. Refunds

Unless required by law or expressly agreed in writing, fees are non-refundable. This includes unused time, unused features, unused users, early cancellation, non-use, downgrade, or failure to export data before termination.

Apex Edge Sales Engineering Limited may choose to issue a refund, credit, or concession at its discretion. Doing so does not create a right to future refunds, credits, or concessions.

Refund administration questions should be sent to billing@apexedgesalesengineering.com. Formal refund disputes should be sent to legal@apexedgesalesengineering.com.

16. Renewal

Subscriptions renew automatically unless cancelled or not renewed in accordance with these terms.

• Monthly subscriptions: cancellation or non-renewal notice at least 7 days before renewal.
• Annual subscriptions: cancellation or non-renewal notice at least 30 days before renewal.

Cancellation or non-renewal may be completed through the account settings page, the Stripe Customer Portal, written notice to the legal notice address, or another approved cancellation process.

Operational cancellation and billing questions should be sent to billing@apexedgesalesengineering.com. Formal non-renewal notices should be sent to legal@apexedgesalesengineering.com.

17. Cancellation

Cancellation stops future renewal but does not automatically refund fees already paid.

Unless otherwise stated:

• cancellation does not end the current paid term early;
• access may continue until the end of the then-current paid term;
• fees remain payable for the committed minimum term;
• the subscriber is responsible for exporting required data before access ends.

If the subscription is within a 3-month minimum term, the subscriber remains responsible for fees for the minimum term unless Apex Edge Sales Engineering Limited agrees otherwise in writing.

18. Downgrades and upgrades

Apex Edge Sales Engineering Limited may allow subscribers to upgrade or downgrade plans.

The effect of a plan change may include immediate access to additional features, loss of access to some features, pro-rated charges, pro-rated credits, future-period billing changes, user limit changes, export changes, or support level changes.

Plan change and billing questions should be sent to billing@apexedgesalesengineering.com.

19. Subscriber data and exports

The subscriber owns or controls the data it enters into ApexIQ WinCommand™.

During the active subscription term, ApexIQ WinCommand™ supports CSV exports and PDF exports on all paid plans, and scheduled CSV exports on the Growth and Scale plans. A JSON "Download my data" personal-data export is also available on every plan. Export availability varies by plan.

Unless otherwise agreed:

• the CSV, PDF, and scheduled exports are available during the active subscription term and are not available after it ends;
• the JSON "Download my data" export is available during the subscription and, as a data subject right, during the limited retention window after termination, expiry, or suspension, until subscriber content is permanently deleted (see Section 20);
• the subscriber is responsible for exporting any required data before access ends or before the data is deleted;
• Apex Edge Sales Engineering Limited is not responsible for converting exported data into other formats.

20. Deletion after termination

• Subscriber content may be deleted from active systems within 30 days after subscription termination, expiry, or account closure.
• Deleted subscriber content may remain in backups for up to 30 days before expiry or overwriting in the ordinary backup cycle.
• Longer retention may apply where required for legal, security, disaster recovery, supplier-controlled backup cycles, fraud prevention, dispute management, accounting, tax, or operational reasons.

21. Restricted Data

Subscribers must not enter Restricted Data into ApexIQ WinCommand™ unless expressly approved in writing by Apex Edge Sales Engineering Limited.

Restricted Data includes:

• special category personal data;
• criminal offence data;
• children's data;
• raw payment card information;
• passwords, secrets, private keys, API keys, or access tokens;
• production customer data unrelated to Sales Engineering deal execution;
• highly confidential security vulnerability information;
• unlawful, infringing, defamatory, discriminatory, malicious, or harmful content;
• information the subscriber is not authorised to process or disclose.

Apex Edge Sales Engineering Limited may suspend or remove access where Restricted Data is entered or suspected.

22. Acceptable use

The subscriber and its authorised users must comply with the Acceptable Use Policy.

The subscriber must not use ApexIQ WinCommand™ to violate law, infringe third-party rights, compromise security, access another subscriber's data, reverse engineer the service, scrape or extract data unlawfully, build or train a competing service, send spam or unlawful communications, enter Restricted Data, misuse outputs, or overload or disrupt the service.

23. Outputs, scores, and recommendations

ApexIQ WinCommand™ may generate outputs, scores, recommendations, risk indicators, summaries, reports, templates, or exports.

These outputs are provided for operational support and human review. They are not legal advice, security advice, privacy advice, procurement advice, compliance advice, tax advice, accounting advice, financial advice, or professional advice.

The subscriber is responsible for reviewing outputs before relying on them. No output guarantees a Technical Win, customer contract, revenue outcome, forecast outcome, procurement approval, or compliance outcome.

24. Support

Support is provided on a commercially reasonable basis in accordance with the applicable plan description.

Unless expressly agreed otherwise:

• no response time is guaranteed;
• no resolution time is guaranteed;
• no uptime percentage applies;
• no service credit applies;
• no recovery time objective applies;
• no recovery point objective applies.

Support requests should be sent to support@apexedgesalesengineering.com. Billing questions should be sent to billing@apexedgesalesengineering.com. Security reports should be sent to security@apexedgesalesengineering.com.

25. Security

Apex Edge Sales Engineering Limited uses technical and organisational measures designed to protect ApexIQ WinCommand™.

No security certification, completed penetration testing claim, encryption at rest commitment, data residency commitment, uptime commitment, recovery commitment, or service credit is provided unless expressly stated in writing in an Order Form or other written agreement.

Suspected security issues or vulnerability concerns should be reported to security@apexedgesalesengineering.com.

26. Privacy and data protection

Apex Edge Sales Engineering Limited processes personal data in accordance with the Product Privacy Notice and, where applicable, the Data Processing Agreement.

Privacy, cookie, and data rights requests should be sent to privacy@apexedgesalesengineering.com.

The subscriber is responsible for ensuring it has the right to enter personal data into ApexIQ WinCommand™ and for providing any required privacy information to its own users, customers, prospects, and stakeholders.

27. Third-party suppliers

ApexIQ WinCommand™ may use third-party suppliers for hosting, database, authentication, storage, payment processing, subscription management, invoicing, transactional email, application hosting, serverless functions, content delivery, and security and operational infrastructure.

Current suppliers include Supabase, Stripe, Resend, and Netlify. They are listed in the Sub-processor List.

28. Changes to the service

Apex Edge Sales Engineering Limited may update, modify, improve, remove, suspend, or replace features from time to time.

The service may change due to product development, security requirements, legal requirements, supplier changes, customer feedback, operational needs, technical constraints, or commercial reasons.

Apex Edge Sales Engineering Limited does not guarantee that any beta, trial, roadmap, preview, or early-access feature will become generally available.

29. Suspension

Apex Edge Sales Engineering Limited may suspend access where it reasonably believes that:

1. payment is overdue;
2. the subscriber has breached the Agreement;
3. there is a security risk;
4. access credentials are compromised;
5. Restricted Data has been entered;
6. the service is being misused;
7. suspension is required by law, supplier requirement, regulator, court order, or security need;
8. continued access may harm Apex Edge Sales Engineering Limited, subscribers, users, suppliers, or third parties.

Where practicable and lawful, Apex Edge Sales Engineering Limited may provide notice of suspension.

30. Termination

Apex Edge Sales Engineering Limited may terminate the subscription in accordance with these terms or applicable law.

The subscriber may cancel renewal in accordance with the cancellation process and notice periods.

Termination does not affect accrued payment obligations, confidentiality obligations, intellectual property rights, data protection obligations, limitations of liability, or clauses intended to survive termination.

Formal termination notices should be sent to legal@apexedgesalesengineering.com. Operational cancellation questions should be sent to billing@apexedgesalesengineering.com.

31. Intellectual property

ApexIQ WinCommand™, ApexIQ methods, templates, structures, prompts, scoring logic, documentation, software, branding, user interface, workflows, service logic, and related intellectual property are owned by Apex Edge Sales Engineering Limited or its licensors.

The subscriber must not:

• copy, modify, adapt, translate, or create derivative works of the service;
• reverse engineer, decompile, disassemble, or attempt to derive source code, prompts, scoring logic, recommendation logic, templates, workflows, or methods;
• scrape, extract, benchmark, or analyse the service for competitive purposes;
• use the service to build, train, support, or improve a competing product or service;
• remove proprietary notices;
• use Apex Edge Sales Engineering Limited names, trade marks, or branding without written permission.

32. Confidentiality

Each party must protect the other party's confidential information and use it only for the purposes of the Agreement.

The subscriber must keep non-public product, technical, pricing, security, roadmap, supplier, or operational information confidential.

33. Warranty disclaimer

ApexIQ WinCommand™ is provided "as is" and "as available" in accordance with the applicable Agreement.

Except as expressly stated in the Agreement, and to the maximum extent permitted by law, Apex Edge Sales Engineering Limited gives no warranties, conditions, or representations of any kind, whether express, implied, or statutory, and does not warrant that the service will be:

• uninterrupted;
• error-free;
• secure;
• available at all times;
• complete;
• accurate;
• suitable for any particular purpose;
• free from defects;
• compatible with subscriber systems.

All warranties, conditions, and terms implied by statute or common law are excluded to the maximum extent permitted by law.

34. Liability

Nothing in the Agreement excludes or limits any liability that cannot be excluded or limited under applicable law, including liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be limited.

Subject to the paragraph above, Apex Edge Sales Engineering Limited is not liable, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, for any:

• loss of profit;
• loss of revenue;
• loss of business, contracts, or opportunity;
• loss of anticipated savings;
• loss of goodwill or reputation;
• loss, corruption, or inaccuracy of data;
• business interruption;
• wasted expenditure or wasted management time;
• indirect, special, or consequential loss or damage,

even if the loss or damage was foreseeable or Apex Edge Sales Engineering Limited was advised of its possibility.

Subject to the first paragraph, the total aggregate liability of Apex Edge Sales Engineering Limited arising out of or in connection with the Agreement, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, will in no event exceed the total Fees actually paid by the subscriber to Apex Edge Sales Engineering Limited for the Service under the Agreement. Where the amount otherwise recoverable would be lower, the lower amount applies.

The subscriber is responsible for maintaining its own records, backups, and exports, for reviewing outputs before relying on them, and for exporting required data before access ends. Apex Edge Sales Engineering Limited is not liable for any outcome of a deal, Technical Win, forecast, or commercial activity, or for decisions made in reliance on outputs.

These exclusions and limitations apply to the maximum extent permitted by law and survive termination.

35. Subscriber indemnity

The subscriber will indemnify and keep indemnified Apex Edge Sales Engineering Limited against all losses, liabilities, damages, costs, and expenses (including reasonable legal fees) arising out of or in connection with:

• the subscriber's or its authorised users' breach of the Agreement, including the Acceptable Use Policy;
• the subscriber's entry, storage, or processing of Restricted Data;
• content the subscriber or its authorised users enter into ApexIQ WinCommand™, including any claim that such content infringes the rights of a third party or breaches applicable law;
• the subscriber's failure to obtain any rights, permissions, or consents required to enter personal data into the Service;
• the subscriber's unlawful, unauthorised, or improper use of the Service or its outputs.

36. Contact points

Purpose	Email
General enquiries	contact@apexedgesalesengineering.com
Legal notices and contractual correspondence	legal@apexedgesalesengineering.com
Billing, invoices, VAT, refunds, payment, and purchase orders	billing@apexedgesalesengineering.com
Product support	support@apexedgesalesengineering.com
Privacy, cookies, and data rights	privacy@apexedgesalesengineering.com
Security reports and vulnerability concerns	security@apexedgesalesengineering.com

37. Governing law and jurisdiction

These Online Subscription Terms and any dispute or claim arising out of or in connection with them are governed by the laws of England and Wales.

The courts of England and Wales have exclusive jurisdiction, except that Apex Edge Sales Engineering Limited may seek injunctive or equitable relief in any court of competent jurisdiction to protect its intellectual property, Confidential Information, systems, or security.