Legal
Cookie Notice
How ApexIQ WinCommand™ uses cookies and similar technologies.
Effective: 14 June 2026
Last reviewed: 14 June 2026
1. Who we are
Apex Edge Sales Engineering Limited operates ApexIQ WinCommand™.
| Field | Details |
|---|---|
| Legal name | Apex Edge Sales Engineering Limited |
| Company number | 15821626 |
| Registered office | 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom |
| ICO registration number | ZB796431 |
| Contact email | privacy@apexedgesalesengineering.com |
2. What this notice covers
This notice explains how ApexIQ WinCommand™ uses cookies and similar technologies.
Cookies and similar technologies may store information on, or access information from, a user's device. Similar technologies may include web storage, scripts, tags, tracking pixels, link decoration, navigational tracking, or device fingerprinting. The ICO's guidance covers cookies and other storage and access technologies, not just traditional browser cookies.
This notice covers ApexIQ WinCommand™ application cookies and similar technologies. It should be read alongside the Product Privacy Notice.
A separate website cookie notice may apply if the public Apex Edge Sales Engineering Limited website uses different cookies, analytics, pixels, embedded content, or marketing technologies.
3. Current cookie position
ApexIQ WinCommand™ uses only essential cookies and similar technologies required for:
- authentication;
- sign-in;
- session management;
- secure access;
- authorised administrative impersonation.
These technologies are the Supabase authentication token cookies, the Supabase PKCE code verifier cookie, an impersonation session cookie used only for authorised super-admin impersonation of a tenant account, and a notice dismissal cookie used to remember that a user has dismissed an in-product notice during the current sign-in session.
Non-essential cookies or similar technologies are not used unless appropriate notice, consent, and withdrawal controls are in place.
4. Essential cookies and similar technologies
Essential cookies and similar technologies are needed to provide ApexIQ WinCommand™ and keep user sessions secure.
The following technologies are used:
| Technology | Purpose | Essential? | Consent required? | Duration |
|---|---|---|---|---|
| sb-[project-ref]-auth-token | Maintains the user's authenticated session. Without this technology, users cannot sign in to ApexIQ WinCommand™. | Yes | No | Session |
| sb-[project-ref]-auth-token-code-verifier | Used during the PKCE authentication flow to verify the authentication code exchange. Set briefly during sign-in and then deleted. | Yes | No | Briefly during sign-in, then deleted |
| impersonation_session | Set only for authorised super-admin users conducting authorised impersonation of a tenant account. Contains a signed, time-limited session token. Not set for regular users. | Yes | No | Up to 30 minutes |
| notice_session_dismissed | Set only when a user dismisses an in-product system notice. Remembers that dismissal so the notice is not shown again during the current sign-in session. Stores only a dismissal marker, scoped to the user's sign-in session. Not set for users who have not dismissed a notice. | Yes | No | Up to 30 days, scoped to the current sign-in session |
These technologies are treated as essential because they are required to provide authentication, session security, controlled administrative access, and core in-product functionality for the service requested by the user.
ApexIQ WinCommand™ also uses browser local storage for functional interface preferences, such as remembering whether the navigation sidebar is collapsed and the last deal a user viewed. These entries remain on the user's device, are not used for tracking or analytics, and are not shared with third parties.
5. Non-essential cookies and similar technologies
ApexIQ WinCommand™ does not use non-essential cookies or similar technologies unless they are approved, documented, and supported by an appropriate consent mechanism.
Non-essential technologies may include:
- analytics cookies;
- advertising cookies;
- retargeting pixels;
- social media pixels;
- behavioural tracking;
- heatmap tools;
- session replay tools;
- non-essential product analytics;
- marketing attribution;
- embedded third-party media trackers;
- unnecessary tracking scripts or tags.
If non-essential technologies are introduced, Apex Edge Sales Engineering Limited will:
- update this Cookie Notice;
- categorise each technology;
- explain what each technology does;
- confirm duration;
- identify the provider;
- state whether data is shared with third parties;
- obtain consent before setting or accessing the technology, unless a valid exemption applies;
- provide a way to withdraw or change consent.
6. Consent
Consent is not currently requested for the essential cookies listed in this notice because they are needed to provide the service requested by the user.
If ApexIQ WinCommand™ introduces non-essential cookies or similar technologies, users will be asked for consent before those technologies are set or accessed, unless a valid exemption applies.
Consent will be:
- freely given;
- specific;
- informed;
- unambiguous;
- given through a clear positive action;
- as easy to withdraw as it is to give.
The ICO states that consent must be actively and clearly given, and that the rules apply to similar technologies as well as cookies.
7. How users can control cookies
Users can control cookies through their browser settings.
Browser settings may allow users to:
- block cookies;
- delete cookies;
- clear site data;
- restrict third-party cookies;
- manage permissions for a specific website.
Blocking essential cookies may prevent ApexIQ WinCommand™ from working properly or may prevent users from signing in.
If non-essential technologies are introduced, ApexIQ WinCommand™ will provide a consent control or preference mechanism that allows users to accept, reject, or change choices for those technologies.
8. Authentication and session management
ApexIQ WinCommand™ uses authentication and session technologies to:
- verify that a user is signed in;
- maintain the user's authenticated session;
- protect against unauthorised access;
- support password reset or sign-in flows;
- support secure user access;
- support authorised administrative access where required.
These technologies are necessary for the security and operation of the service.
9. Administrative impersonation
ApexIQ WinCommand™ includes an authorised administrative impersonation function for support, security, debugging, or service operation.
The impersonation_session technology is used only for authorised super-admin users conducting authorised impersonation of a tenant account.
It is:
- signed;
- time-limited;
- restricted to authorised personnel;
- logged where technically available;
- used only where reasonably required;
- unavailable to regular users.
10. Third-party suppliers
Cookies and similar technologies may be provided or influenced by suppliers used to operate ApexIQ WinCommand™.
The following suppliers are used to operate the service:
| Supplier | Role |
|---|---|
| Supabase Inc. | Authentication, database, storage, and session-related infrastructure |
| Netlify, Inc. | Application hosting, serverless functions, and content delivery |
| Stripe, Inc. | Payment processing, subscription management, invoicing, and customer portal |
| Resend, Inc. | Transactional email delivery |
Some suppliers may set or rely on cookies or similar technologies when users interact with payment portals, authentication flows, hosted pages, customer portals, or embedded services.
11. Stripe and payment portal cookies
If subscribers use Stripe-hosted checkout, payment pages, invoicing links, or the Stripe Customer Portal, Stripe may use cookies or similar technologies for payment processing, fraud prevention, security, and compliance. Those pages are controlled by Stripe, and Stripe's own cookie and privacy notices apply to them.
12. Public website cookies
This Cookie Notice is for ApexIQ WinCommand™.
The public Apex Edge Sales Engineering Limited website may require a separate cookie notice if it uses analytics, marketing cookies, pixels, embedded forms, embedded media, social media plugins, scheduling tools, CRM forms, chat widgets, advertising tags, lead tracking, or consent management tools.
13. Changes to this notice
Apex Edge Sales Engineering Limited may update this Cookie Notice from time to time.
Updates may be needed where:
- cookies or similar technologies change;
- suppliers change;
- authentication methods change;
- payment flows change;
- analytics or marketing tools are introduced;
- consent mechanisms are introduced or changed;
- legal or regulatory requirements change.
Where material changes are made, Apex Edge Sales Engineering Limited may notify users by website notice, in-product notice, email, cookie banner, or another reasonable method.
14. Contact
Questions about this Cookie Notice should be sent to:
Apex Edge Sales Engineering Limited, 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom.
Email: privacy@apexedgesalesengineering.com
15. Contact points
| Purpose | |
|---|---|
| General enquiries | contact@apexedgesalesengineering.com |
| Legal notices and contractual correspondence | legal@apexedgesalesengineering.com |
| Billing, invoices, VAT, refunds, payment, and purchase orders | billing@apexedgesalesengineering.com |
| Product support | support@apexedgesalesengineering.com |
| Privacy, cookies, and data rights | privacy@apexedgesalesengineering.com |
| Security reports and vulnerability concerns | security@apexedgesalesengineering.com |